Content Strategy,
Ideas & Creation
What It Is
Content strategy is the game plan behind what you post online and why. It’s how your social media, website, and marketing content work together to tell your story, build trust, and bring in new customers. From idea generation to actual creation, I help small businesses plan and produce content that makes them visible, valuable, and consistent online.
Whether you're unsure what to post, running out of time, or need help creating quality content — I've got you covered.
What I Include
Depending on your goals, I offer:
Monthly or one-off content strategy sessions
Content planning calendars tailored to your audience
Custom post ideas based on your business and services
Done-for-you captions with strong SEO and call-to-actions
Branded Canva templates for easy visuals
Engaging story-based posts, fun facts, tips, FAQs & testimonials
Content designed to drive traffic to your website or generate leads
Optional scheduling and publishing support
Whether you want support coming up with ideas or someone to just handle it for you — I can help.
Why It Matters / What It Does
Posting regularly online isn’t just about “being active.” It’s about building familiarity, staying top of mind, and turning followers into paying customers. A smart content strategy ensures that every post has a purpose — whether it’s to inform, connect, build trust, or sell.
Without a strategy, you're just posting and hoping. With one, you're showing up with confidence and consistency — and giving your audience a reason to care.
Benefits for Your Business
Show Up Consistently Without the Stress
No more staring at a blank screen — you’ll have a plan and posts ready to go.
Connect with Your Ideal Audience
I help you create content that speaks directly to the people who need your service.
Increase Engagement & Trust
Strategic content builds relationships. When people know you, they’re more likely to buy from you.
Drive More Website Traffic & Enquiries
Smart captions, stories, and visuals can lead people from Facebook or Instagram straight to your inbox.
Save Time & Energy
Let me take the thinking (and creating) off your plate so you can focus on running your business.
Let’s Bring Your Content to Life
Your content should work for you — even when you’re off the clock. If you’re not sure what to post or how to stay consistent, let me help you create a strategy that feels easy and works hard behind the scenes.
From planning to posting — I’m here to make your content clear, confident, and customer-focused.
Book a free content check-in or request a tailored content plan.
Caption & Content Writing
Stuck on what to say? I’ll help you write captions that are clear, engaging, and tailored to your business. Whether you want content for Facebook, Instagram, or Google, I’ll craft words that sound like you — and connect with your audience.
Content Calendars
Take the pressure off. I’ll create a content calendar filled with ideas, visuals, captions, and hashtags that match your brand and speak to your audience. Available as one-off support or monthly refresh.
Keywords & Hashtags
Using the right words helps the right people find you. I’ll research and suggest keywords and hashtags to help you show up more often and in the right places — without sounding spammy.
Social Media Visuals
Need branded posts, Canva templates, or help making your feed look polished and consistent? I design visuals that reflect your brand and work beautifully with your content.
Content Strategy & Ideas Bank
Let’s map out what to post and why. I’ll build a simple strategy and give you a bank of tailored content ideas — with examples, formats, and prompts — to make showing up online easier and more intentional.