How to Grow Your Business on Social Media: 5 Steps to Stand Out & Succeed
Social media isn’t just for scrolling—it’s one of the most powerful (and affordable!) tools you can use to grow your business. Whether you're a service-based brand, a creative entrepreneur, or a local small business, having a strong social media presence can help you build awareness, attract customers, and create real connections.
Here are 5 essential steps to help you grow your business using social media:
1. Start With a Solid Business Plan
Before you post a single photo or reel, you need a roadmap. A clear business plan sets the direction for everything you do online and off.
Define your business goals, target market, services or products, and marketing approach.
Include financial projections and how social media will fit into your growth strategy.
Why it matters: Every successful social media strategy starts with knowing exactly what you're working toward. Without a plan, it's easy to get stuck in the cycle of “posting for the sake of posting.”
SEO Tip: Use keyword-rich descriptions of your offerings in your bios and captions—Google indexes social media content too!
2. Research Your Market
Knowing your audience is the secret sauce. You can’t sell to everyone—so focus on attracting the right people.
Who are your ideal customers? What problems do they need solved?
What social platforms are they using?
What are your competitors doing, and how can you stand out?
Why it matters: Tailoring your content to your audience’s needs builds trust and engagement—key drivers of business growth.
SEO Tip: Use niche-specific hashtags, customer language, and common questions in your captions and content to boost visibility.
3. Build a Strong Brand
Your brand is more than just a logo—it’s how people feel about your business.
Design visuals that align with your values and appeal to your audience.
Use consistent tone, messaging, and colours across all your platforms.
Invest in a memorable logo, professional branding, and a cohesive online look.
Why it matters: A strong brand builds recognition and positions you as a professional worth trusting.
SEO Tip: Optimise your profile name, handle, and about section with searchable keywords (e.g. “NSW Wedding Photographer” instead of just “@byjane”).
4. Focus on the Consumer
Want to turn followers into loyal customers? Focus on them.
Create content that educates, entertains, or solves a problem.
Respond to comments, DMs, and reviews quickly.
Ask for feedback and use it to improve your offers and service.
Why it matters: Social media is a two-way street. The more value you give, the more trust and loyalty you’ll build.
SEO Tip: Share testimonials, FAQs, and “how-to” content—these rank well on both social and search platforms.
5. Be Consistent & Show Up
The algorithm rewards consistency—and so does your audience.
Plan a content calendar that fits your time and goals.
Share a mix of educational posts, behind-the-scenes, promotions, and user-generated content.
Post at peak times and use Stories/Reels to stay top-of-mind.
Why it matters: Staying consistent builds momentum, keeps your business visible, and helps you become a go-to in your space.
SEO Tip: Use alt text and keyword-rich descriptions in all your image and video posts for better search visibility.
Final Thoughts
Growing your business on social media doesn’t happen overnight—but with the right strategy, consistent effort, and customer-first mindset, it’s absolutely possible (and profitable!).
💬 Want help getting your business visible online? Let’s chat.
👉 Follow @macrance for more marketing tips, branding advice, and digital design inspiration.