5 Online Marketing Strategies Every Small Business Should Try

Feeling overwhelmed by marketing your small business online?

You’re not alone — but the good news is you don’t have to do everything at once. You just need a few simple strategies that help your business look open, active, and professional online.

Here are 5 easy things you can start today to improve your digital presence — and if you ever need a hand, I’m here to help.

1. Claim & Optimise Your Google Business Profile

Your Google Business Profile is one of the first things people see when they search for your business. And if it’s missing or out of date? You could be missing out on local customers.

Here’s how to optimise it:

• Make sure you’ve claimed your profile (or set one up)

• Add a clear business name, category, and service info

• Include a local phone number and link to your website or social media

• Upload fresh photos that show what you do

• Start collecting reviews from happy customers

Tip: Even just 5-star reviews with a photo can boost your credibility fast!

Need help setting up or improving your Google Business Profile?
I can do it for you — click here to learn more.

2. Give Your Facebook Page a Quick Refresh

Let’s be real — most people check your Facebook page before they message or buy from you. If your page looks empty or outdated, it might make them second guess you.

Here’s what to check:

• Profile picture: Make sure it’s your logo or a clear photo of your business

• Cover photo: Highlight your services or branding

• About section: Update your contact info, services, location, and opening hours

• Pinned post: Add a short welcome or an offer people should know about

• Recent posts: Stay active with weekly updates, even just behind-the-scenes photos

A refreshed Facebook page builds trust and shows you’re open for business.

3. Create a Simple Website or Landing Page

Yes, social media is powerful — but a website still matters. It gives your business credibility, helps you get found on Google, and gives potential customers a place to learn more or get in touch.

Not a tech whiz? No problem. Use beginner-friendly platforms like:

• Squarespace

• Wix

• Shopify (if you sell products)

Keep it simple with:

• A clear homepage

• List of services or products

• Testimonials or reviews

• Contact form or booking link

• Mobile-friendly layout

Want help setting up a simple site or landing page?
Click here to see my web services.

4. Share Value on Social Media (Not Just Sales)

Posting on social media isn’t just about selling — it’s about building connection and trust. When people follow your business, they want to learn, be inspired, or see the real behind-the-scenes.

Here’s what you can post:

• Quick tips related to your service

• Before & after photos

• Behind the scenes or day-in-the-life

• Customer testimonials

• Frequently asked questions

• Simple how-to reels

Start with 2–3 posts a week and build from there. You don’t need to go viral — just be consistent.

And if you’re tired of staring at a blank screen trying to figure out what to post, I offer monthly content creation & management too.

5. Be Consistent with Your Online Presence

The secret to growing online? It’s not doing more — it’s showing up consistently.

That doesn’t mean posting every day. It just means:

• Keeping your business info up to date across platforms

• Posting regularly (even just weekly!)

• Responding to messages and comments

• Staying top of mind

If you’re too busy to do it yourself — that’s okay! Outsourcing your online presence is one of the smartest moves a small business can make.

🤝 I work with small businesses just like yours to stay visible, look professional, and make marketing easy.

Final Thoughts

You don’t need to do everything. Just start with one or two of these strategies and build from there.

And if you’d rather have someone take care of it for you? That’s where I come in.

📩 Need help with your Facebook, website, or online presence? Let’s chat!